Tag: MA

5 Learnings From My First Marketing Automation Campaign

A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

Marketing automation in B2B | 3 ideas to get started

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

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