Tag: market research

When in doubt, test

What if you could know ahead of time how your audience will react to a specific ad or even a product launch? Concept testing, not crossing your fingers, is the best way to know whether something new will resonate.

Pamela Wilcoxson Joins VantagePoint as Media and Sourcing Director

VantagePoint Marketing has hired Pamela Wilcoxson in the role of media and sourcing director.

Mistakes to Avoid When Crafting Surveys

From client-satisfaction to customer-perceived effectiveness, most B2B and B2C marketers understand the profound insight surveys can provide into various aspects of their marketing efforts. However, in order to ensure you’re getting quality responses, make sure you steer clear of these easily avoided pitfalls that can compromise your survey results. Leading questions Don’t phrase survey questions […]

Holiday Inn’s human bedwarmers?

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