More marketers are turning to AI to streamline their process and get the most out of their analytics. Here are three reasons you should be using AI as your handy multi-tool to construct, adjust and expand your B2B marketing campaigns.

I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!

A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

Gone are the days of placing an advertisement and hoping for a positive impact. Marketing departments today have access to an array of metrics to track performance and plan for future improvement. These three sometimes-overlooked metrics can offer tremendous value in ensuring that after the ad has worked, the trail isn’t running cold.

It’s important to stay up to date on B2B marketing tactics that feel fresh and exciting to keep your audience engaged. Here are three tactics you should start using right now.