Tag: marketing automation

3 Reasons You Should Be Using AI for B2B Marketing

More marketers are turning to AI to streamline their process and get the most out of their analytics. Here are three reasons you should be using AI as your handy multi-tool to construct, adjust and expand your B2B marketing campaigns.

3 Advertising Resolutions for the New Year

I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!

5 Learnings From My First Marketing Automation Campaign

A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

Marketing automation in B2B | 3 ideas to get started

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

Three lesser-known [but important] digital performance metrics

Gone are the days of placing an advertisement and hoping for a positive impact. Marketing departments today have access to an array of metrics to track performance and plan for future improvement. These three sometimes-overlooked metrics can offer tremendous value in ensuring that after the ad has worked, the trail isn’t running cold.

3 B2B Marketing Tactics You Need to Start Using

It’s important to stay up to date on B2B marketing tactics that feel fresh and exciting to keep your audience engaged. Here are three tactics you should start using right now.

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