I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!

A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

Gone are the days of placing an advertisement and hoping for a positive impact. Marketing departments today have access to an array of metrics to track performance and plan for future improvement. These three sometimes-overlooked metrics can offer tremendous value in ensuring that after the ad has worked, the trail isn’t running cold.

Emerging technological trends in marketing, including marketing automation, artificial intelligence and machine-learning, are becoming more heavily utilized in B2B marketing environments and more critical for marketers to tap in to.

Whether your e-marketing program is in its infancy or already well established, there are a few steps to ensure you’re adopting the best approach to increase open and click-through rates, shorten sales cycles and win more deals.