Tag: marketing automation

3 Advertising Resolutions for the New Year

I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!

5 Learnings From My First Marketing Automation Campaign

A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

Marketing automation in B2B | 3 ideas to get started

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

Three lesser-known [but important] digital performance metrics

Gone are the days of placing an advertisement and hoping for a positive impact. Marketing departments today have access to an array of metrics to track performance and plan for future improvement. These three sometimes-overlooked metrics can offer tremendous value in ensuring that after the ad has worked, the trail isn’t running cold.

The Tech Bus is Coming: 3 Ways B2B Marketers Shouldn’t Get Left Behind

Emerging technological trends in marketing, including marketing automation, artificial intelligence and machine-learning, are becoming more heavily utilized in B2B marketing environments and more critical for marketers to tap in to.

5 steps to boosting e-marketing success

Whether your e-marketing program is in its infancy or already well established, there are a few steps to ensure you’re adopting the best approach to increase open and click-through rates, shorten sales cycles and win more deals.

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