Tag: marketing budget allocation

Optimizing your B2B marketing budget in an economic downturn

During times of economic hardship, your B2B marketing budget is likely stretched as much as possible. You want to employ marketing tactics that will give you “the most bang for your buck,” as they say. Fortunately, there are some adjustments you can make that will help you make the most of what you have and keep your brand top of mind — even in an economic downturn.

Big problem? Think smaller | 3 small projects that helped address big obstacles

Over the past year, we’ve helped clients address various issues through a variety of tactics. But as I reflect on 2018 success stories, there are several projects that stand out for helping to solve a problem in a unique way. Here are three “small” examples.

The Struggle Is Real: Marketing Opportunities vs. Marketing Budget

It’s that time of year again: 2015 planning and budget allocation. Tempted to run in the opposite direction of all the requests coming your way? We hear it all too often: more trade shows to exhibit at, more publications to advertise in, more sponsorships to support, more market segments to go after, more products to promote, more, more, more! If your marketing budget isn’t growing at the pace of new opportunities, it’s time to refocus. Just because there are more opportunities doesn’t mean they’re the right opportunities.

Deck the Halls with . . . ?

by Jayne Ferrer, VantagePoint PR Specialist The city of Ledbury, England (hometown of poets Elizabeth Barrett Browning and John Masefield, in case you’re interested) has a problem. Facing a serious shortage of cash, they’re having to decide which is more important to their fair city: Christmas lights, hanging baskets, or public toilets. Okay, so at […]

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