Tag: marketing communications

Living the Brand

Virtually every company has established their brand standards at some level. But truly effective branding is more than writing down what your brand is in theory and applying it to your marketing communications.

Eight Questions to Ask When Developing Your Content Marketing Strategy

Content marketing is more than just drafting a whitepaper or posting occasionally on a blog. Instead, there should be a cohesive strategy around how content can support and strengthen your marketing communications efforts.

The Quest for the Perfect Christmas Card

It’s that time of year again — HOLIDAY CARDS! We wait with bated breath to run to the mailbox and gauge our relative popularity. When we find one there, we feel obligated to read it and keep it somewhere in our house. For us, it’s the front door, where, out of guilt or sheer awkwardness, […]

Are You Being Rude or Am I an Idiot?

Using Lingo in Business Communications Imagine you have just walked in on a conversation-in-progress between long-time friends when one references an inside joke that prompts rolls of laughter. You might smile politely, if not a little uncomfortably, and wait for one of them to explain the “you had to be there” moment. Although the story […]

Paying It Forward: The Importance of Serving Your Industry on Reputation Management

I had the privilege of attending a recent client event in Charlotte that reminded me of the importance of corporate social responsibility and serving broader industry needs in branding and reputation management.

All I need to know about crisis communications I learned in kindergarten

A recent conversation with my nearly five-year-old daughter has reminded me of the basics of crisis communications. She started the discussion as follows:

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