Tag: marketing communications

Provide a free service, make a sale?

I went to a local mall at noon today to grab lunch and noticed a group of people standing at the entrance with yellow mall vests and clipboards in their hands. Since I’m in the marketing business, I immediately assumed they were taking a survey. A very nice young lady asked me if I had […]

Social Media Part II: Using Facebook for BtoB

Like Twitter, Facebook can also be used as a way to reach and connect with key audiences anywhere in the world. In fact, Facebook can be used in 70 different languages. Unlike Twitter, however, Facebook allows you to build what are called fan pages or groups. There are slight differences between a Facebook fan page […]

Where does social media fall – marketing or PR?

It’s a common question for companies that are testing the waters of social media: should social media efforts fall under the responsibility of marketing? Or of public relations? If you look at some traditional definitions, the answer becomes a bit clearer.

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