Tag: marketing content

Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

Marketing Content That Works: 5 Pitfalls to Avoid

We all know that content is king. For B2B marketers, it’s especially true. Good B2B marketing content can help to draw potential buyers through the ever-lengthening buying cycle. And allow them to do so on their own terms. But how can you ensure you are delivering relevant and valuable content? Content that will (hopefully) ultimately […]

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