Tag: marketing measurement

How to measure the success of your digital marketing campaigns

When it comes to measuring the performance of your digital marketing efforts, there are two kinds of metrics: numbers that drive business decisions and everything else. Unfortunately, we don’t always geek out on the right ones.

Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

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