Tag: Marketing plan

Big problem? Think smaller | 3 small projects that helped address big obstacles

Over the past year, we’ve helped clients address various issues through a variety of tactics. But as I reflect on 2018 success stories, there are several projects that stand out for helping to solve a problem in a unique way. Here are three “small” examples.

Formulas for success: Use these 2 calculations to defend budgets & prove marketing ROI

During your company’s budgeting process for 2018, did you find yourself feeling nervous about being able to measure and report on the success of the previous year, or to defend your ask for the coming year? As data becomes increasingly available and easier to manage, a good goal for 2018 is to focus more resources on areas where you can make a measureable impact.

Plan the Work, Work the Plan: Setting Up for a Successful New Year

As unbelievable as it seems that we’re ready to ring in the New Year, it’s something we’ve been preparing for at VantagePoint over the past several weeks as we’ve put the finishing touches on 2016 marketing communications plans for our clients.

Is Your Annual Plan Gathering Dust?

Can you believe it’s already mid-June? MID-JUNE! It feels like just yesterday we were kicking off annual planning with our clients and now we’re halfway through 2015. This time of year, it’s easy to be in implementation mode, working through all the marketing projects you vowed to complete without remembering why you’re doing them in the first place. After all, you already developed the strategy at the beginning of the year, right?

Starting Your Game Plan for 2013

It’s almost September – one of the happiest times of the year for me as a football fan – the start of the new season. It’s also the time of year when most companies begin the goal setting and budgeting process for next year. Both of these areas require motivation, attention to detail and the […]

Navigating a market successfully

I am a lifelong boater that loves to cruise on any body of water. As I was planning a cruise recently, I was thinking of some of the similarities between my planning on my boat and market planning. Yes, I know it sounds a little far-fetched, but I believe there are valid comparisons.

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