Tag: marketing strategy

4 Lessons in Influencer Marketing from the Past

Influencer marketing, when brands use influencers to promote their products, is a strategy you should be using right now. Here are four lessons you can learn from Josiah Wedgwood, a potter in the 1700s.

Before surveying your customers, read this

Customer research studies are one of the most valuable ways to provide insight to a brand’s performance. Here are some frequently asked questions on how to best design, administer, deploy and analyze research studies.

8 steps and 3 tips for getting the most from annual planning

Getting ready for a new year is a behemoth task for many marketers — and sometimes one that gets pushed until after the ball drops on New Year’s Eve. If planning for 2018 is still on your to-do list as January approaches — or if you just want to have another look at what you’ve already laid out — here 8 steps and 3 tips to inspire fresh thinking and help you prepare for a successful year to come.

Six Reasons You May Not Be Ready for a Content Marketing Commitment

Think your business is ready to grow from traditional marketing to today’s content marketing? Answer these 6 questions to make sure you’re doing it for the right reason to get the best results.

Is Your Annual Plan Gathering Dust?

Can you believe it’s already mid-June? MID-JUNE! It feels like just yesterday we were kicking off annual planning with our clients and now we’re halfway through 2015. This time of year, it’s easy to be in implementation mode, working through all the marketing projects you vowed to complete without remembering why you’re doing them in the first place. After all, you already developed the strategy at the beginning of the year, right?

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