Tag: Marketing

3 Vital Questions to Consider During Tradeshow Planning

Tradeshow prep season is upon us. What big picture questions do you need to answer before you get down to the nitty-gritty details? Here are a few of the most critical strategic questions to ponder as you begin planning:

What If Your Brand Were a Tinder Profile?

Think for a second. What would your brand look like if it had a Tinder profile? Could you make a consumer stop dead in the middle of their feverish left-swipe spree, or would you get swiped into the “meh, maybe next time” category? 

B2B Product Launches: 3 FAQs

For many B2B companies, full-scale product launches are not something they do frequently. So when it’s time to introduce their newest innovation to the world, the planning phase can be a little overwhelming.

4 Things B2B Companies Can Learn from Publix Holiday Commercials

In the onslaught of Christmas commercials, it’s easy for companies to get lost in the crowd with just another fa-la-la-la message, but some transcend the ribbons and bows to tell a compelling story. Publix stands out as a prime example of how to tap into the meaning behind the season, which it does year after year in its advertising — and B2B companies can learn a thing or two from its heart-touching messages.

Way beyond getting coffee: How to turn interns into the next generation of marketing pros

Internships offer students a unparalleled opportunity to see the inner workings of their future industries, but they’re also the way in which business leaders can help train and cultivate the next generation of professionals. Here are 5 tips for a successful internship, straight from the mouth of the intern herself.

The Incredible Disappearing Call to Action

Spend a few minutes scrolling through your social media feed or checking your favorite websites. It won’t take long before you realize that advertising is constantly evolving. But rules are meant to be broken, right?

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