Tag: Marketing

The Incredible Disappearing Call to Action

Spend a few minutes scrolling through your social media feed or checking your favorite websites. It won’t take long before you realize that advertising is constantly evolving. But rules are meant to be broken, right?

You know what they say about assuming… | 3 tips to avoid losing customers

Assuming your customers understand the whys and wherefores of your product can be damaging in B2B, with its complex buying cycles and complicated purchasing decisions. Take a step back, and consider these three steps to becoming assumption-proof.

An eye for branding | Three best practices from glasses gurus Warby Parker

We are nearing the end of a full re-brand for one of VantagePoint’s clients, and what better way to make sure we’re doing it right than with a little review of three best practices for branding, exemplified by the optical gurus Warby Parker.

What clients want from their agencies | Stats tell the story

As B2B marketers are planning for their clients’ 2017 marketing budgets and strategies, they might want to consider how the services they provide are going to continue to fulfill their clients’ future business needs, as well as position the agency to be an appealing choice to prospective clients.

What do a dash of TABASCO® and B2B marketing have in common?

They’ve been both innovative and smart. Unwittingly, perhaps, their approach is the perfect example for B2B marketing.

What can B2B marketers learn from Nike and the Cavs?

Nike’s moving “Worth the Wait” commercial was a moving tribute to the Cleveland Cavaliers. And while it’s unlikely B2B marketers are advertising to the masses with messaging relevant to the country’s biggest events, I do think there’s a thing or two we can learn from Nike’s latest spot.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics