Tag: Marketing

What can B2B marketers learn from Nike and the Cavs?

Nike’s moving “Worth the Wait” commercial was a moving tribute to the Cleveland Cavaliers. And while it’s unlikely B2B marketers are advertising to the masses with messaging relevant to the country’s biggest events, I do think there’s a thing or two we can learn from Nike’s latest spot.

Video content: three things to consider

According to Adobe, 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI. There’s no doubt it’s popularity and effectiveness continue to grow. Here are three things to consider when creating video content.

3 Ways to Make Your e-Newsletter More Impactful

When it comes to communicating with your customers and prospects through a tool like an e-newsletter, it’s not just about what you put out there, but what happens after they open the email.

News Release: VantagePoint Earns Four American Advertising Awards

VantagePoint Marketing received four American Advertising Awards (AA Awards) from the Greenville chapter of the American Advertising Federation. Presented at the gala on February 20, the awards were given for work done on behalf of three of the agency’s business-to-business clients.

Plan the Work, Work the Plan: Setting Up for a Successful New Year

As unbelievable as it seems that we’re ready to ring in the New Year, it’s something we’ve been preparing for at VantagePoint over the past several weeks as we’ve put the finishing touches on 2016 marketing communications plans for our clients.

Living the Brand

Virtually every company has established their brand standards at some level. But truly effective branding is more than writing down what your brand is in theory and applying it to your marketing communications.

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