A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.
As I’m sure you’ve heard — either via traditional media or otherwise — McDonald’s rolled out their much-anticipated all-day breakfast on Tuesday, October 6th.
An article on CNNMoney caught my eye today. The premise was simple: McDonald’s is getting left in the dust by the likes of Chipotle, Chick-fil-A and Shake Shack. Yes, the numbers are indisputable. McDonald’s shares are down roughly 6% from this time last year. Operators are nervous. Customers are yawning. Pessimism abounds. But here’s why (in my opinion), despite the surge of build-your-own burrito joints and horror stories about pink slime, McDonald’s is actually positioned for a genuine American comeback:
It’s no secret that Taco Bell has been gunning for McDonald’s for a number of years, most recently in the breakfast arena. (Last year’s marketing featuring guys named Ronald McDonald got nearly as much free publicity as it did paid media.) Well, Taco Bell is at it again, this time emulating another underdog trying to dethrone the reigning champ.
Although we don’t have any clients advertising in the Super Bowl (and probably never will), several of our clients have customers that do. Read our take on the commercials, as they aired.
“In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings,” begins a news article I read yesterday. No surprise, right? But it’s a reminder that the obvious isn’t always really obvious. And the article, in QSR magazine about foodservice chains’ efforts to reach a new generation of consumers, gives some interesting insight into what strategy these restaurants are using.