Tag: measurement

Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

How is the growth of content marketing changing PR?

With the addition of content marketing as a key component of company’s communications strategies, the approach to B2B public relations has shifted as well.

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