Tag: media planning

Don’t End Up in the Marketing Graveyard | Avoid These Media Mistakes

Having been in media for 18 years, I’ve seen some frightening media plans in my time. I’m telling you, they are bone chilling. Here’s what not to do.

Pamela Wilcoxson Joins VantagePoint as Media and Sourcing Director

VantagePoint Marketing has hired Pamela Wilcoxson in the role of media and sourcing director.

Five steps to trade advertising success

Regardless of client, industry or target audience, these five tips ensure trade advertising efforts will achieve the desired impact.

Creating More Advertising Impact with Creative Placements

At VantagePoint, we work with a lot of clients in the foodservice industry, so many of us keep up with the industry pubs. As I was flipping through FoodService Director, a magazine for non-commercial foodservice operators, a few ads in particular were standing out to me—not only for their design, but because of their actual […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics