Tag: media relations

How is the growth of content marketing changing PR?

With the addition of content marketing as a key component of company’s communications strategies, the approach to B2B public relations has shifted as well.

The public relations joys of election season

A Major League Headache

All I need to know about crisis communications I learned in kindergarten

A recent conversation with my nearly five-year-old daughter has reminded me of the basics of crisis communications. She started the discussion as follows:

Giving thanks to the media

For me, this time of year is busy with organizing editorial calendars and planning opportunities for 2010. It is also the time when I like to reach out to various publications to thank them for their support over the past year for VantagePoint and our clients.

5 steps to increase media coverage

Unlike traditional advertising where you know you’ll get what you pay for, media coverage through public relations is never guaranteed. When you purchase a radio spot, television commercial or print ad, you know exactly when and where you message will appear. You also get to control the message. With public relations, however, it’s not that […]

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