Tag: media

Don’t End Up in the Marketing Graveyard | Avoid These Media Mistakes

Having been in media for 18 years, I’ve seen some frightening media plans in my time. I’m telling you, they are bone chilling. Here’s what not to do.

How is the growth of content marketing changing PR?

With the addition of content marketing as a key component of company’s communications strategies, the approach to B2B public relations has shifted as well.

Emily Weber Joins VantagePoint as Media and Account Specialist

FOR IMMEDIATE RELEASE      Contact:  Amy Clarke Burns 864.331.1273 aburns@vantagep.com Emily Weber Joins VantagePoint as Media and Account Specialist   Greenville, S.C. – July 25, 2016 – VantagePoint Marketing has expanded its client services team with the hiring of Emily Weber as media and account specialist. In this role, Emily supports and advances several of the […]

Creating More Advertising Impact with Creative Placements

At VantagePoint, we work with a lot of clients in the foodservice industry, so many of us keep up with the industry pubs. As I was flipping through FoodService Director, a magazine for non-commercial foodservice operators, a few ads in particular were standing out to me—not only for their design, but because of their actual […]

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