Tag: Metrics

3 Advertising Resolutions for the New Year

I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!

Metrics That Matter: Two Over-hyped Video Marketing Metrics

Video marketing is a highly effective endeavor, but the time-intensive nature of its planning and development can make it costly. Justifying that cost means some metrics are more important — and telling — than others.

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