Tag: Michelin

“B” is not for “boring”: Overcoming a common B2B perception obstacle

As B2B marketers, it’s easy to have moments of jealousy toward trendy consumer brands. But there’s no need for the marketing side eye. We’re still marketing to people, just like those consumer brands are, and success is about finding the right balance of creativity and strategy to ensure we’re speaking to their emotions and their more business-focused logic.

VantagePoint’s 2017 Super Bowl Commercial Review

Every national Super Bowl commercial. From kickoff to the final whistle. In 3 sentences or less.

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