Tag: Millennials

Know your audience: 3 ways to target millennial B2B buyers

Millennials are playing a bigger and more prominent role in B2B buying decisions than ever before. As a millennial myself, I thought I would share some helpful ways you can capture the attention of this prominent audience.

The ABCs (and XYZs) of Generational Tastes

According to a recent article in Nation’s Restaurant News, there’s a new generation driving a significant amount of business in today’s restaurant industry — and it’s not millennials. While “boomers” still account for the largest segment of restaurant customers, Generation Z is making quite a splash.

Understanding the Millennial B2B Buyer

Millennials, or those born between 1980 and 1993, constitute the largest generation since the Baby Boomers. And as they mature in their careers, they are reaching positions of increasingly greater influence and decision-making responsibility. As a result, understanding their behaviors and preferences is becoming more and more important to B2B marketers seeking to impact their buying decisions.

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