Tag: negative publicity

Smart Trumps Snarky Every Time

Last week, the water in the pool of Republican presidential candidates got a little hot. You’ve undoubtedly heard about Donald Trump divulging Lindsey Graham’s cell phone number to the world, and you probably heard about Graham’s retaliatory response. I don’t know what the political impact was, but from a public relations standpoint, Graham knocked it out of the park by opting for wit and humor instead of anger or sour grapes.

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