Tag: new products

Ensuring the Success of Your New Product Launch

As much as we wish the whole if-you-build-it-they-will-come philosophy would work for something like a new product launch, that approach only seems to work in Kevin Costner movies. (I can’t deny, though, it was a darn good movie.)

Improving your product launch process

If you’re like most B2B companies, you launch new or improved products or services every year. After all, that’s one of the easiest ways to increase sales and market share. But time and again, businesses are disappointed with underperforming new products or services. A study by OnTarget and Impact Marketing showed that nearly 80% of […]

But my product is so COOL!

Have you ever thought about why customers buy your product? Is it because of your brand name or the product features and benefits, or maybe the persuasive copy written in the catalog? Or is it price?

Who is at the wheel in your company?

Take a close look at your company’s product and service portfolio. Does your portfolio reflect your company’s business strategy, or is your portfolio loaded with a mismatch of products or services with little potential for growth? New products and services set the future direction of your company. If your portfolio does not support your company’s […]

Swash it out…

I have to focus hard not to roll my eyes when I hear for the umpteenth time about how customers buy holes not drills… Even with this knowledge drilled into me for years as a development engineer and later as a product manager (thankfully no holes), it is still so easy to fall into the […]

A great product doesn't guarantee market success

It’s still very easy to fall into the trap of thinking that if you develop a great product, everything else will just take care of itself. Very recently I was in a meeting and listened to a CEO of a company confess that his product wasn’t selling like he thought it should. He said that […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics