Tag: Pepsi

VantagePoint’s 2019 Super Bowl Commercial Review

There’s the game. And then there’s the commercials. And, as a card-carrying ad guy, I’m obligated to be more interested in the commercials than the game, right? Neither the game nor the ads were really that thrilling; what follows is my take on what aired this year.

Pepsi vs. Coke (Or: The Very Fine Line of Exploiting Current Events to Sell Your Product)

Coca-Cola and Pepsi both have tapped into social movements for ads designed to boost their sales — but with dramatically different results. A look at why it went so well for one and so down-right horrible for the other.

VantagePoint’s third annual Super Bowl commercial review

So I’ve heard some folks spent tonight watching a football game. Me? I was too busy watching commercials, and that means it’s time for VantagePoint Marketing’s third annual Super Bowl commercial review. Here are my admittedly biased first impressions of each national ad (and a few locals too). I’ve tried to capture them as they […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics