Tag: preventive

“The Bug Couch”: Remembering that even the smallest missteps can damage a brand

Long before I joined the VantagePoint team, a bug crawled out from between the cushions on a couch in the middle of our art department during a daily traffic meeting. This one bug surprised the unsuspecting account executive who sat on the couch that morning—who, in turn, forever dubbed this couch, “the bug couch.” I’ve […]

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