Have you ever thought about why customers buy your product? Is it because of your brand name or the product features and benefits, or maybe the persuasive copy written in the catalog? Or is it price?

Take a close look at your company’s product and service portfolio. Does your portfolio reflect your company’s business strategy, or is your portfolio loaded with a mismatch of products or services with little potential for growth? New products and services set the future direction of your company. If your portfolio does not support your company’s […]