Tag: product launch

5 B2B Product Launch Ideas That Actually Work

Every product is unique, but perhaps these B2B product launch ideas we’ve recommended for our clients’ new products can spark inspiration for yours.

Failure to Launch: The Cost of Ineffective B2B Product Launches

With a new product launch, your brand credibility and potential sales are on the line. Here’s the true cost of ineffective B2B product launches.

B2B Product Launches: What Your Reps Want You To Avoid

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

B2B Product Launches: 3 FAQs

For many B2B companies, full-scale product launches are not something they do frequently. So when it’s time to introduce their newest innovation to the world, the planning phase can be a little overwhelming.

Product Launches: Tools for Reaching your Target Audiences

Launching a new product can be a daunting task. But managing the multiple opinions, differing goals and varying expectations can be made easier by mapping out how to address or appeal to myriad audiences.

Unicorn magic: Lessons for B2B marketers from the Starbucks stunt

Unless you were living under a rock, you heard about the Starbucks Unicorn Frappuccino. The launch and success of the “stunt food” offers a few lessons for B2B marketers when it comes to making waves of their own.

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