Effectively grabbing the attention of their target market, American Eagle executed a well-thought marketing plan to help launch their new flagship store in Times Square: give customers 15 seconds of fame.

You’ve probably heard that Motorola, Verizon and Google have introduced the Droid phone. By all accounts, it’s a very strong smartphone, with great integration with other Google products (e.g., Gmail, Google contacts, etc.). (Here’s a 16-minute podcast review by local technology expert Phil Yanov.) But the advertising? Well, it’s been all over the map.