With a new product launch, your brand credibility and potential sales are on the line. Here’s the true cost of ineffective B2B product launches.

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

If you’re like most B2B companies, you launch new or improved products or services every year. After all, that’s one of the easiest ways to increase sales and market share. But time and again, businesses are disappointed with underperforming new products or services. A study by OnTarget and Impact Marketing showed that nearly 80% of […]