Tag: product launches

5 B2B Product Launch Ideas That Actually Work

Every product is unique, but perhaps these B2B product launch ideas we’ve recommended for our clients’ new products can spark inspiration for yours.

Failure to Launch: The Cost of Ineffective B2B Product Launches

With a new product launch, your brand credibility and potential sales are on the line. Here’s the true cost of ineffective B2B product launches.

B2B Product Launches: What Your Reps Want You To Avoid

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

Improving your product launch process

If you’re like most B2B companies, you launch new or improved products or services every year. After all, that’s one of the easiest ways to increase sales and market share. But time and again, businesses are disappointed with underperforming new products or services. A study by OnTarget and Impact Marketing showed that nearly 80% of […]

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