Tag: programmatic

“Is Facebook listening to my conversations?” and other thoughts about “creepy” digital ads

We just bought a new car for my wife, a small GM SUV. But what happened the week before was one of those “creepy” moments that lead to questions like “Is Facebook listening to my conversations?”

Understanding programmatic advertising: An infographic

Programmatic advertising: it sounds mysterious, automated and possibly a bit complicated. The truth? Yes, it is all of those things. But it’s also a cost-effective way to use digital advertising to target your audiences.

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