A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.
With the growing number of options out there, how do you know where to invest your time in social media? Here are seven questions to help you analyze if a channel is a good fit for your company’s social media strategy.
Internships offer students a unparalleled opportunity to see the inner workings of their future industries, but they’re also the way in which business leaders can help train and cultivate the next generation of professionals. Here are 5 tips for a successful internship, straight from the mouth of the intern herself.
With the addition of content marketing as a key component of company’s communications strategies, the approach to B2B public relations has shifted as well.
VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired two new associates in content specialist and account executive roles.
If you’re struggling to come up with new ideas for content, it might be time to think a little bit more like ’80s TV action hero MacGyver and find ways to repurpose the things you already have at your disposal.