VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Alex McIntire in the role of content specialist.

As B2B marketers are planning for their clients’ 2017 marketing budgets and strategies, they might want to consider how the services they provide are going to continue to fulfill their clients’ future business needs, as well as position the agency to be an appealing choice to prospective clients.

Beyond pure entertainment, podcasts are also gaining traction as a public relations tool for businesses. Here are three ways you may consider incorporating them into your PR strategy.

VantagePoint Marketing has hired Amy Clarke Burns to fill the roles of market development manager and public relations specialist.

From sharing thoughts on recent news or trends to providing helpful insight, blogs are an ideal way to demonstrate expertise and provoke thoughtful, meaningful conversations with users.

VantagePoint Marketing has hired Brittany Baughman as public relations specialist. In this role, she executes public relations and content marketing initiatives, as well as manages social media activities, for several of the B2B marketing agency’s clients, including Saia and Unified Brands, among others.