Tag: Public Relations

Fourth Quarter Recap

In the next few weeks, we’ll begin meeting with most of our clients to take a look at what marketing and PR goals were accomplished this year and what we want in the playbook for next year.

Smart Trumps Snarky Every Time

Last week, the water in the pool of Republican presidential candidates got a little hot. You’ve undoubtedly heard about Donald Trump divulging Lindsey Graham’s cell phone number to the world, and you probably heard about Graham’s retaliatory response. I don’t know what the political impact was, but from a public relations standpoint, Graham knocked it out of the park by opting for wit and humor instead of anger or sour grapes.

Turning a Negative Situation into a Positive, Brand-Worthy Experience

My husband and I recently visited Chipotle to pick up a quick dinner on our way home. When we reached the counter to order — chicken burrito for him, chicken burrito bowl for her — they let us know that they were waiting on the chicken to finish cooking. We stepped to the side and waited to rejoin the line once it was ready.

A “Secret” New Burger That Promotes Old-Fashioned Integrated Marketing

“Red Robin burger touted as a hush-hush hangover cure” read the headline in the foodservice email that I subscribe to. Interesting, I thought. Although I have no intention of needing a hangover cure any time in the near future, I was intrigued by the possibility that a hamburger could somehow help cure the side effects of over-indulgence in alcohol.

Are You Telling the World Your Story?

Sprechen Sie Öffentlichkeitsarbeit?

I recently returned from a trip to Germany where I not only reveled in the beauty of the region but got to spend some time with several of my husband’s European colleagues. The experience of discussing politics, economics and business with people of other cultures was an excellent reminder of the fact that people are […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics