Think back to your school days. Chances are there was a topic or idea that was difficult to grasp until it was given context to make it easier to understand. Applying an idea to a familiar situation can help turn an abstract concept into a more concrete one.
In the next few weeks, we’ll begin meeting with most of our clients to take a look at what marketing and PR goals were accomplished this year and what we want in the playbook for next year.
Last week, the water in the pool of Republican presidential candidates got a little hot. You’ve undoubtedly heard about Donald Trump divulging Lindsey Graham’s cell phone number to the world, and you probably heard about Graham’s retaliatory response. I don’t know what the political impact was, but from a public relations standpoint, Graham knocked it out of the park by opting for wit and humor instead of anger or sour grapes.
My husband and I recently visited Chipotle to pick up a quick dinner on our way home. When we reached the counter to order — chicken burrito for him, chicken burrito bowl for her — they let us know that they were waiting on the chicken to finish cooking. We stepped to the side and waited to rejoin the line once it was ready.
“Red Robin burger touted as a hush-hush hangover cure” read the headline in the foodservice email that I subscribe to. Interesting, I thought. Although I have no intention of needing a hangover cure any time in the near future, I was intrigued by the possibility that a hamburger could somehow help cure the side effects of over-indulgence in alcohol.