Tag: Public Relations

Lessons from a PR Legend

It was with great sadness that I learned that one of the founding fathers of public relations, Dan Edelman, passed away earlier this week. I began my agency career nearly 20 years ago at Edelman Chicago, and it was my privilege to work down the hall from this legendary figure. He started his firm in […]

The public relations joys of election season

The NFL’s Public Relations Fumble

As a native Wisconsinite, cheesehead and Green Bay Packer fan, I was incensed by last Monday night’s fiasco. If you’ve been exposed to any media at all in the past week, then you’ve heard about the last few minutes of the Packers vs. Seahawks game. The way the game ended sparked an intense controversy over […]

A Lost Balloon and the Art of Brand Immersion

Picture the scene: A little girl dressed in a Sleeping Beauty costume emerges from dinner at Cinderella’s castle and skips across the streets of the Magic Kingdom clutching her prized princess balloon. Happiness incarnate! Then, just as quickly, as she is changing out of her dress-up glass slippers, the unthinkable happens: She loses her grip […]

Stop the Content Carousel and Let Me Off!!!!

I’ve had it! I typically get 150 or more emails each day from people who are dying to share their news with me. And, despite my best intentions for reading everything, quite often I find myself doing what I’m sure many of you do: I hit delete.

You might not be ready for an agency if…

As marketing professionals, we talk to lots of companies about their marketing needs. These people usually fall into three camps: 1) Those who want to work with an agency, 2) Those who prefer to go it alone, and 3) Those who THINK they want to work with an agency.

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