Tag: Public Relations

It’s All in the Jeans

With all the great debate swirling around primaries and parties this season, I have become oddly intrigued by a rather unusual issue, one that has absolutely nothing to do with my politics.

Paying It Forward: The Importance of Serving Your Industry on Reputation Management

I had the privilege of attending a recent client event in Charlotte that reminded me of the importance of corporate social responsibility and serving broader industry needs in branding and reputation management.

Talkin’ Turkey

It’s that time of year again when our thoughts turn to home, hearth, family, and for me, one of the single greatest PR tactics ever invented — the Butterball Turkey Talk Line. This year marks the 30th anniversary of the lifeline millions of Americans have used to save their holiday feasts.

A Major League Headache

All I need to know about crisis communications I learned in kindergarten

A recent conversation with my nearly five-year-old daughter has reminded me of the basics of crisis communications. She started the discussion as follows:

Provide a free service, make a sale?

I went to a local mall at noon today to grab lunch and noticed a group of people standing at the entrance with yellow mall vests and clipboards in their hands. Since I’m in the marketing business, I immediately assumed they were taking a survey. A very nice young lady asked me if I had […]

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