Unlike traditional advertising where you know you’ll get what you pay for, media coverage through public relations is never guaranteed. When you purchase a radio spot, television commercial or print ad, you know exactly when and where you message will appear. You also get to control the message. With public relations, however, it’s not that […]
One of the many benefits of being a member of PRSA is receiving their monthly Tactics publication, which is full of up-to-date information and PR best practices. On the front page of each issue there is a section titled, “Did you know?” Every month, it quickly highlights a recent research study, covering a wide range […]
In the August issue of PRSA’s monthly periodical, Public Relations Tactics, I came across some interesting statistics provided by the Arketi Group. Simply put, the research shows the percentage of business journalists that utilize various sources for story ideas.
Perhaps you’ve just come across a news story like “Cash for Clunkers Lifts Auto Sales” or “Audi Outperforms U.S. Import Luxury Sector,” and you’re wondering how to get the same visibility for your company. Of course, developing and distributing a press release is still one of the most basic ways to reach the public. While […]