Lent is the busiest season for the country’s leading seafood chains, but Long John Silver’s has outlined plans to move forward with a significant “brand transformation” long after the pre-Easter rush subsides.

B2B companies may not be building a cult-like following, but these lessons from highly successful B2C companies offer instructive brand marketing tips for any business.

The process of rebranding can be complicated, one that causes us to evaluate what’s good about our brand, and what can be thrown out. That’s why when you’re thinking of rebranding your company or product, three things should factor into your decision.

As an avid cyclist and a creative and branding professional, it was with great interest that I watched those two worlds collide last week. The facts are these: RadioShack recently teamed up with Lance Armstrong’s LiveStrong organization to sponsor Lance’s cycling team next year. And RadioShack has decided its current brand needed an update.