Tag: report

A Yearly Look in the Mirror for Content Marketers

It’s almost 2018 — and it’s time to crack open the annual B2B content marketing report from Content Marketing Institute and MarketingProfs. This report is not only jam-packed with insight into how marketers see themselves in the current environment, but also how they see themselves evolving in the new year and reaching their goals and benchmarks for success.

What clients want from their agencies | Stats tell the story

As B2B marketers are planning for their clients’ 2017 marketing budgets and strategies, they might want to consider how the services they provide are going to continue to fulfill their clients’ future business needs, as well as position the agency to be an appealing choice to prospective clients.

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