Tag: Reporting

When Tracking KPIs, Beware Analysis Paralysis

When sharing your reports, be sure to watch out for analysis paralysis. Decision makers need something they can understand: less data, more clarity.

Metrics That Matter: Two Over-hyped Video Marketing Metrics

Video marketing is a highly effective endeavor, but the time-intensive nature of its planning and development can make it costly. Justifying that cost means some metrics are more important — and telling — than others.

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