Tag: reputation management

Lessons from a PR Legend

It was with great sadness that I learned that one of the founding fathers of public relations, Dan Edelman, passed away earlier this week. I began my agency career nearly 20 years ago at Edelman Chicago, and it was my privilege to work down the hall from this legendary figure. He started his firm in […]

A Lost Balloon and the Art of Brand Immersion

Picture the scene: A little girl dressed in a Sleeping Beauty costume emerges from dinner at Cinderella’s castle and skips across the streets of the Magic Kingdom clutching her prized princess balloon. Happiness incarnate! Then, just as quickly, as she is changing out of her dress-up glass slippers, the unthinkable happens: She loses her grip […]

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