Tag: research

When in doubt, test

What if you could know ahead of time how your audience will react to a specific ad or even a product launch? Concept testing, not crossing your fingers, is the best way to know whether something new will resonate.

Before surveying your customers, read this

Customer research studies are one of the most valuable ways to provide insight to a brand’s performance. Here are some frequently asked questions on how to best design, administer, deploy and analyze research studies.

A Yearly Look in the Mirror for Content Marketers

It’s almost 2018 — and it’s time to crack open the annual B2B content marketing report from Content Marketing Institute and MarketingProfs. This report is not only jam-packed with insight into how marketers see themselves in the current environment, but also how they see themselves evolving in the new year and reaching their goals and benchmarks for success.

Research Roundup: 5 Must-Reads for B2B Content Marketing

By the time you finish reading this sentence, a new finding about social media or content marketing will be published.

What clients want from their agencies | Stats tell the story

As B2B marketers are planning for their clients’ 2017 marketing budgets and strategies, they might want to consider how the services they provide are going to continue to fulfill their clients’ future business needs, as well as position the agency to be an appealing choice to prospective clients.

The Impact of Research: Q&A with Jon Schneider

We recently added Jon Schneider to our team as research and strategy director/account supervisor. As a way to introduce himself and share his expertise, Jon answered a few questions about his background and the impact of research on brand strategy.

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