Tag: sales and marketing

How to Use LinkedIn as a B2B Sales Tool

As more companies move their processes — including sales — online, sales teams are looking to marketing for guidance. One digital tool that can be useful for both marketing and sales is LinkedIn. Here’s how to use LinkedIn for B2B sales.

Sales and Marketing Working Together

According to Foodservice Equipment & Supplies’ 2014 Operator Purchasing Study, among foodservice operators looking to purchase equipment or food items, 75% conduct their own extensive research prior to making a buying decision.

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