As more companies move their processes — including sales — online, sales teams are looking to marketing for guidance. One digital tool that can be useful for both marketing and sales is LinkedIn. Here’s how to use LinkedIn for B2B sales.
As more companies move their processes — including sales — online, sales teams are looking to marketing for guidance. One digital tool that can be useful for both marketing and sales is LinkedIn. Here’s how to use LinkedIn for B2B sales.
When I attended my first communication theory classes in the 1970s, the name Marshall McLuhan loomed large. He’s the imaginative scholar who proclaimed “the medium is the message” and referred to media as “the extensions of man.” Was he talking nonsense, common sense or sixth sense? “I may be wrong,” he said, “but I’m never […]
