Tag: Saturn

6 reasons your customers could be loyal to your brand

I’ve got a problem. My wife and I are shopping for a car, but the brand we have purchased for our last 4 cars (yes, we may have been obsessively loyal) no longer exists. So what brands to consider now? And why? And while I pondered these deep questions, I also began wondering what made […]

Branding lessons from Saturn

It was a sad day when GM announced last week that it was finally pulling the plug on Saturn. When the brand was launched, the company was carefully planned and its marketing orchestrated to create something dramatically different – and it worked (back in the early 90s, at least). What did Saturn do? And is […]

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