Tag: SEM

Missing out on website conversions? Don’t forget this under-used tool.

  I was perusing the site of one of my favorite search engine marketing resources (which is usually as fun as it sounds) when I came across an interesting statistic: According to a study by ValueClick, 98% of first-time visitors to online retailers don’t convert/make a purchase. The implications of this statistic are as far-reaching […]

Launching a new website? Tips for successfully handling an Adwords migration

  An SEM client of ours is in the final stages of preparation for launching their new website. Online sales are a major part of their revenue stream, which means they’ll need to have their Adwords campaigns updated and “going live” at the same time as the new site. Sooner or later, many of us […]

What NOT To Do: Adwords Edition

Google has truly revolutionized many aspects of our lives. From the way we search the Internet, where we check our email, cloud computing to Android and everything in-between, Google has become synonymous with the Internet and its countless uses. For those involved in digital marketing, one of the most useful tools they have created is […]

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