If you’re just posting with no plan or understanding of how to make your postings more impactful, you might as well tack a flyer to the neighborhood bulletin board. Here are seven tips that will lead to more views, engagement — and perhaps even visitors at your booth.
Online research has changed the game in customer engagement. Customers now search and find out about you and your brand well before you try to set up the first appointment. In other words, the “First Moment of Truth” (your first opportunity to manage the customer encounter) has been trumped by the “Zero Moment of Truth” […]