Having a social media profile is not enough. Companies must ensure they are utilizing their social media platforms properly in order to really reap all the benefits they have to offer. If you want to know what not to do, take a look at these five basic mistakes companies make on social media.

With the growing number of options out there, how do you know where to invest your time in social media? Here are seven questions to help you analyze if a channel is a good fit for your company’s social media strategy.