Businesses in the food industry — whether restaurant, hotel, food manufacturer or more — can benefit from focusing on a strong social media presence that takes advantage of food’s inherent appeal. But watch out for these four common pitfalls.

If you’re just posting with no plan or understanding of how to make your postings more impactful, you might as well tack a flyer to the neighborhood bulletin board. Here are seven tips that will lead to more views, engagement — and perhaps even visitors at your booth.

Though the major planning and prep work is behind you, it’s not too late to boost your NAFEM Show experience a bit more with a few last-minute tweaks. Check out these four tips on using your booth, the show floor, social media and more to make the most of your trade show investment.

Claims of lead generation through social media tend to conjure the same questions and disbelief that one gets when watching a late-night infomercial: “Does that really work? There’s no way that works.”

Social media is a great tool for letting your followers know that you’ll be at a trade show, where to find you once they’re there, what products or services you’re featuring and more. Images are often key to getting those messages to the broadest possible audience, and most of these fall into one of four categories.

Having a social media profile is not enough. Companies must ensure they are utilizing their social media platforms properly in order to really reap all the benefits they have to offer. If you want to know what not to do, take a look at these five basic mistakes companies make on social media.