Unless you were living under a rock, you heard about the Starbucks Unicorn Frappuccino. The launch and success of the “stunt food” offers a few lessons for B2B marketers when it comes to making waves of their own.

When we’re brainstorming ideas for an ad, one of the old “standbys” is to use some sort of testimonial. Now, for those of us creatives who regard ourselves as “original thinkers” (whether we really are or not is highly debatable, but that’s a topic for another blog), the idea of a testimonial usually sends shivers […]