Tag: strategic messaging

Does Your Copy Offer a Way Out?

I’ve stumbled across some exceptional copywriting over the years — but I’ve also tripped over exponentially more atrocious copywriting along the way. As a writer, I’m constantly evaluating what I see out there as both a critic and a colleague. I’m always rooting for writers to hit home runs, but trust me — it hurts to see a poorly crafted message make its way into the public eye.

The Quest for the Perfect Christmas Card

It’s that time of year again — HOLIDAY CARDS! We wait with bated breath to run to the mailbox and gauge our relative popularity. When we find one there, we feel obligated to read it and keep it somewhere in our house. For us, it’s the front door, where, out of guilt or sheer awkwardness, […]

The public relations joys of election season

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